Influencers
SES Social Influencer Program
Influencer Requirements:
Audience size: 5,000+
Niche Market: Full Time RVing / Overland Nomads / Off-grid Lifestyles
Content: Tips, tricks, lifestyle, and vlogs centered around off-grid, boondocking, and full time RV living education.
Presentation: Professional quality, authoritative, relatable to others, enthusiasm for solar.
Ideal Target Audience:
Age: 35-60
Location: United States
Lifestyle: Retired, Full time RV, outdoorsy, adventurous
Interests/Hobbies: Camping, fishing, climbing, biking, hiking, travel, road trips, off-grid living
Associations: Boondockers welcome, harvest host, RVLife, escapees, goodsam, etc…
Ideal Rigs: 5th wheels and coaches.
Marketing Goals:
Goal
Awareness
Conversions
Traffic
Reputation
Key Performance Indicator
Reach/Views
Email sign ups
Page Views
Positive Sentiment Comments
Platforms
Facebook (older crowd)
Instagram (middle age crowd)
Tik Tok (younger crowd)
Monthly Content Creation Expectations:
1x 1 Minute Video.
– A very organic “come along with us” feel – “this is how we stay out longer.” – tour the RV and show how the system powers your rig and makes life easier on the road.
1x 30 Second Video
– no audio(just music) walkthrough including solar setup.
4 Image Posts:
– Lifestyle on the road with elevation battery.
– A night time picture of the RV all lit up on solar power alone.
– Picture of your elevation sample battery in nature
– Solar powered appliance highlight
Product Benefits/Features to highlight
Timelines
Influencer Membership Levels
Membership
Pathfinder
Pioneer
Explorer
Adventurer
Voyager
Influencer Level
Nano
Micro
Mid-Tier
Macro
Celebrity
Followers
1-10k
10k-50k
50k-500k
500k-1m
1m+
Monthly Payout
$1000
$2000
$3000
$4500
$6000
Content Rights
How To Get Started:
1. Apply to become a member Influencer
2. Your information and social channels will undergo a comprehensive evaluation to make sure we are a good fit to work together.
3. Once approved our marketing department will reach out to get you onboarded and set up as an official influencer of SES Indiana.
